Boosting a Fitness Club’s Bounce Back
The Brief
However, after buying the Manchester Athletic Club, the new owners realized they needed to salvage the club’s online presence. The old site had convoluted navigation and content that was outdated and hard to read on a phone.
They decided to rebrand the club as MAC by-the-Sea to reinforce its location in Manchester-by-the-Sea and create a new website to showcase its new programs.
The Process
The project began by looking at several sites that the client wanted to emulate. They wanted a clean minimalist design with a palette that reflected the blues in their new logo.
One major task was organizing the club’s fitness classes so they would be easier to find. This was done by creating a class gallery that could be filtered by clicking on keywords that categorized the classes being offered.
